Professional marketing collateral attracts the audience you want
to attract and builds confidence in your company. It establishes
a positive association with your company and can be a great sales
tool to attract new customers.
First Impressions - Well designed
professional marketing materials gives clients an impression about
your company, and the quality of service/product that it provides.
The right pieces can have a profound impact on how professional,
stable and well established your business looks to new clients.
Be more Memorable - People have
a tendency to remember what they see more then what they read or
hear. Making a strong visual impression helps people remember your
company when they are looking for a new product or service.
Stand out - Well designed printed
collateral can give you an edge on the competition by looking more
professional, established and appealing in a new clients eyes and
showing off what makes you different and better.
THE COLLATERAL DESIGN PROCESS |
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1. You describe your vision
- First we begin with a client consultation. The purpose of
this initial meeting is to help me truly understand what you are
looking for and how I can design to best fulfill your companies
2. Proposal -
I will then send you a Print Proposal which outlines the contents
to be developed, the graphic and text requirements, proposed timeline,
and the cost of producing your end product. If you would like, I
will also provide you with initial printing quotes from three quality
3. Project Initiation
- Upon your approval of the proposal I require a 30% deposit.
Along with this invoice, I will send you a contract. The contract will state the project
amount, terms and agreement, and other miscellaneous items. Upon
receipt of your deposit and signed contract, I will schedule your
4. Defining the Project
Goals and Objectives - We start the process by having
you fill out a Collateral Design Brief Questionnaire. This gathers
information about your company, services, clients, local and national
competition, target market, industry, audience, purpose, project
goals and more.
5. Collecting Materials
- This is the time to start collecting materials for your printed
project. This includes anything that you can provide me with to
help design your project; current marketing materials, logo files,
text, business cards, photos of your employees or place of business,
catalogs, etc. If you are selling products, I will need photos and product specifications. You can email, mail,
or drop off any content that you have at any time.
6. Bringing your vision
to life - Based on our communications in step 4, and
after lots of research, I'll create digital sketches showing at
least three different ideas for your project. A PDF file or color
printout of these concepts will be sent to you.
7. Narrowing down our focus
- You will be asked choose one concept and to critique it.
We'll go back and forth with drafts, narrowing down the look and
feel of the design until you are completely satisfied with your
new printed project.
8. Finalizing the Project
- You will be asked to sign off on a final proof of the design,
and to pay any balance on the account before it goes to the selected
printer. I'll handle the quirks that inevitably come up when dealing
with professional print houses (I speak print- jargon fluently),
ensuring you timely and quality work for the best possible prices.
9. You get the goods
- I will then send you a CD with all your projects working
files and final files, fonts and images. I will also include a PDF file of the final design so
that you can place it on your website or send it to clients.
10. Customer satisfaction
survey - I value your feedback and input on how I did
and how the end product is working for you.